Immersive
Fiction Lab

North Yorkshire, 22-28 November
Online Pitch, 12 December

XR isn’t funny.
Time to fix that.

The Immersive Fiction Lab is a talent development programme for creatives exploring humour in XR.

About the lab

During a 6 day “hothouse” lab, participants will evolve their project concepts into market ready proposals and deepen their understanding of how humour works in XR storytelling. Along the way, participants will be carefully guided by a team of expert industry mentors from XR, comedy, theatre, film, games and scriptwriting. 


The lab will focus on developing existing projects, but will equip participants with Crossover’s adaptable toolkit of processes that can also be used into the future.

The Immersive Fiction Lab curriculum will include:

  • Comedy Workshops

  • XR Production

  • Audience Experience Design  

  • Audience & Outreach Strategy

  • Technical Advice & Prototype Planning 

  • Budgeting & Finance Planning

  • Honing Proposal Documents

  • Pitch Training

  • Mentoring

Participants will leave the programme equipped to seek financing for their project with a carefully honed pitch and proposal document to accompany a well developed concept that finds the funny in XR. 

The programme will culminate in a closed pitch to an invited audience of funders, producers, exhibitors, market organisers and distributors during an online session to receive feedback and launch their projects as they go on to seek prototype or project funding. 

Immersive Fiction Lab is delivered by Crossover Labs, through the BFI Creative Challenge Fund, made possible with National Lottery funding.

Who is it for?

This programme is open to writers, directors, artists or producers who are developing their first, second or third immersive fiction experience. Applicants must apply with a project that sits within a category of genre fiction such as: comedy, sci-fi, horror, crime, ect. It is essential that the project uses humour within its narrative. 

Applications will be assessed by a panel of industry professionals who will be looking at the quality of the creative approach, the relevant experience of team members and the audience engagement potential.

Immersive Fiction Lab is a residential workshop programme which will take place at Gisborough Hall Hotel in North Yorkshire from 22-28 November. A maximum of 2 team members per project can attend for whom travel, accommodation and meals are all included. Participants will also be paid a daily stipend of £110 for each day of the programme (a total of £715 per person for the 6.5 day programme). 

The Immersive Fiction Lab actively encourages applications from talent across the United Kingdom including creatives from underrepresented groups, including but not limited to, those from the global majority, LGBTQIA+ people, those who identify as a gender minority, those living with a disability or long term illness and/or those from economically disadvantaged backgrounds.

 We will accommodate accessibility requirements as required and on a case by case basis to ensure your needs are met to the best of our ability. The lab venue is accessible and there is a provision of accessible accommodation within the hotel.

  • Information Webinar - Register Here
    Monday 9th September
    1000-1100 BST

    Applications Close
    Wednesday 9th October
    1700 BST

    Applicants Notified of Decision
    Tuesday 22nd October

    Immersive Fiction Lab
    Friday 22nd November - Thursday 28th November

    Live Pitch (Online)
    Thursday 12th December 
    1500-1700 GMT

  • Applicants must be over 18 and not in full time education.


    Projects should focus on genre fiction outside of drama (for example, comedy; horror; thriller; sci-fi) and have the objective of achieving some level of humour within the experience. 


    Applicants must be either:

    • UK resident writers, directors or artists who are developing their first, second or third immersive fiction experience — those working on their first immersive project must be able to evidence a body of existing creative work

    • UK resident producers of any level who are developing projects with writers or directors who meet the experience criteria above


    In line with the purposes of BFI National Lottery funding, all projects that are taken through the programme must, once made, be capable of being certified as British through any of the following:

    • the applicable Cultural Test for Film or Video Games

    • one of the UK’s official bi-lateral co-production treaties

    • the European Convention on co-production

    You can read more information on British certification on the BFI website

Selected Projects

  • Liv Ello

    All the Beautiful Things is a solo comedy live art show exploring trans identity, rural working-class masculinity, and intergenerational trauma through absurdist humour, clowning, and non-linear storytelling - using a scarecrow as a metaphor for navigating shame, fear, and the search for beauty and self-acceptance. At its core, All The Beautiful Things is about the wounds passed down through generations. Through its comedic approach, the show creates space for vulnerability, tenderness, and connection, offering a much-needed counter-narrative to the dominant cultural messages of fear and shame. At the heart of the performance is a call to reconnect with beauty, to embrace vulnerability, and to break the cycles of violence that often define masculine identity.

  • Joss Kelvin & Sarah Brin

    ARCANA is an XR storyworld that uncovers a layer of reality beyond our own, populated by embodied incarnations of the characters of the Tarot.

    Imagine a surrealist Star Trek, set at Berghain and birthed by Bowie or Bjork.

    ARCANA carries the methodology of the Muppets into the future, expressly designed as a fluid, platform-agnostic XR character ensemble centred around music. These are the Muppets if they were designed by Vivienne Westwood, a wild, dysfunctional family of eccentric eternals who throw caba-raves to recharge the drained spirit of our cracking world. But as rifts grow, it will be up to us to decide: Will we cooperate, or will we break the machine?

    We are prototyping a central element of our K-Pop-like ecosystem: a live-action co-op immersive gig that invites each audience member into a personalised Matrix-like quest by tapping the responsive power of emerging technology.

  • Loy Webster & Ornagh Lynch

    CLUB EGO is an absurd, high-energy XR experience that catapults the player into queer club culture. We want the audience to let go of all things superficial and be their loosest selves. Attendees are pushed to dance their way through an immersive landscape of over-the-top characters, banging tunes, and surreal interactions. Through gags and play, Club Ego breaks down pretense to tap into real self-expression.

    Our audience will be anyone who wants a boost in confidence - gamers, experience seekers, huns, queer folk, shy folk, and the curious. It will be about finding yourself and using expression to feel more free. Players will face their fears and explore new sides through interacting with characters and performers, who through roasts, laughs and jeers, show you to face some of life’s judgement head on, get out of your comfort zone, and be free.

  • Matt Wieteska & Alex MacMillan

    Aliens have crash-landed in your house! They’re very small, and they’re hiding everywhere. While they wait for rescue they need your help gathering essential supplies (water, dark corners, used toilet rolls) - and avoiding discovery!

    “Displaced” is a playful, character-focused workplace comedy that takes place in your own home. As players explore their houses with an AR interface, they discover sections of a stricken alien spaceship - and in interacting with its charming residents, get pulled into the playful sitcom unfolding all around them.

    Taking inspiration from well-loved “comfort” comedies like “Parks and Recreation”, “Bob’s Burgers” & “Schitt’s Creek”, “Displaced” is a gentle, character-led comedy of misunderstandings, developing friendships and rediscovering the comforts of home in a new, strange place. Meet your favourite gang of outcasts - they’re right in your living room.

  • Matt Shaw & Nina Segal

    An MIT investigation revealed that Roomba, the robot vacuum manufacturer, had shared tens of thousands of images taken inside people’s homes with human categorisation teams tasked with labelling the data so AI could be trained. In the same year Amazon tried to buy the company for $1.4 billion. We are data points and our custom is valuable to a corporation not only for what we buy, but also for the information about us - how we live, where we go, what we buy, who our friends are - information that our trusted home devices can harvest. ‘HARVEST’ is a darkly comedic VR experience exploring surveillance capitalism, told through the eyes of a robotic vacuum. Through a razor-sharp script, this gripping family narrative explores the disquieting undercurrent that pervades modern lives as we hand over our data into the hands of the small - and therefore the big - machines.

  • Jane Gauntlett & Arlo Howard

    You could be heroes!
    Looking for an adventure? The time and space to be whoever you want to be?
    Are you a giver? The kind of person who would like to have words like selfless, groundbreaking and innovative chanted at your funeral?
    You might be the perfect candidate for our life changing, corporate BS trainee scheme!
    "Hero" is a mixed reality experience for two audience members at a time. Set in a (slightly suspect) space training simulation, paired audience members experience one narrative from two different perspectives.

  • Nosa Eke & Andrew Oldbury

    "Hosted and Ghosted" unleashes a wild, based on a true story, interactive scripted mystery-comedy series on Instagram that proves truth really is stranger than fiction. When a group of teenagers discover a mysterious "deposit" at their friend's house party, their night spirals into chaos filled with bizarre investigations, budding romances, and mounting suspicions. What starts as a funny story to tell at reunions takes a chilling turn years later when they discover the terrifying truth: they weren't alone that night. Someone was watching. And hiding. As the group reunite to walkthrough all they remember and all that has happened since, this thrilling twist throws a spanner in the groups shared memories.

    Through our innovation, audiences can experience both timelines simultaneously or separately– experiencing the hilarious, tension-filled party night and its present-day revelations. With XR elements that pull viewers directly into the mystery, this immersive story transforms viewers into detectives. This accessible experience makes immersive storytelling available to anyone. No special equipment needed – just your smartphone and your wit.

  • Fanni Fazakas

    Ready for the most absurd open house in Mixed Reality? Welcome to HOWSE, where the only thing more terrifying than the housing market is the house itself. Born from the bitter frustrations of a generation locked out of homeownership, this reality-bending satire makes the harsh truths of the housing crisis tangible through dark comedy. Will you own the house, or will the house own you?

  • Kate Cheka & Harry Silverlock

    "A Messiah Comes" is a VR experience that reimagines Kate Cheka’s stand-up sketches as an interactive journey into a surreal, first-person world that centres QTIBIPOC experiences. This project transforms Kate’s incisive humour and unapologetic critique of race, gender, and power into a visceral exploration of identity, using comedy to both engage and challenge audiences. The heart of “A Messiah Comes” is rooted in amplifying underrepresented perspectives. Queer and Black identities are often erased or misrepresented in mainstream comedy, making it difficult for audiences to see themselves reflected authentically. This project directly tackles that by placing viewers in Kate’s satirical, witty universe, where humour becomes a tool for self-expression and resistance. Through dynamic, animated environments and responsive narratives, participants embody the protagonist of Kate’s stories, experiencing first-hand the absurdities, confrontations, and ironies she navigates as a queer Black woman

  • Ben Carlin & Joseph Duggan

    Playtime is an absurdist comedy XR show that merges live theatre and real-time digital puppetry, created using Pixel Puppets—an innovative approach developed by creative director Ben Carlin and producer Joe Duggan. Framed like ‘90s and early 2000s Saturday morning live children’s TV programmes such as SMTV Live and Live & Kicking, it captures the chaotic energy and spontaneity of these beloved shows. Charismatic presenters engage the live audience in light-hearted tasks and interactive segments, then introduce animated sketches—parodies and homages to classics like Button Moon, ReBoot, Rainbow, and Mr Benn. These animations are puppeteered in real time using XR technology and displayed via large-scale projection or LED walls, recreating the aesthetics of these favourites while satirising contemporary issues. By blending live theatre, real-time digital puppetry, virtual camera work, and audience interaction, Playtime creates an immersive hybrid experience that pioneers the future of entertainment.

  • Damian Bemben

    You have one job - attempt to survive your shopping at the pinnacle of British technological degradation. The spirit of well-oiled bureaucratic efficiency lives on, now without any actual people!

    WARNING - BY USING THE SELF-CHECKOUT MACHINE YOUR ENTIRE LIKENESS & DNA IS HEREBY OWNED BY CHECKOUTCORP IN PERPETUITY

    For complaints, please take a ticket and join our virtual queue (estimated wait time: N/A)

  • Jamie Huxley & Adam Lieber

    In a dislocated, fluid reality, two workers operate by night, creeping into attics, bedrooms and basements of sleeping people, to collect and record dreams, using a part-organic, part-mechanical machine – which then sends the dreams to be processed into packaging for consumer products.

    The characters wear fluorescent, council-employee hi-vis bibs, making them invisible to the people whose dreams they’re collecting.

    Their task is complicated by having to isolate the dreams from a fog of other airborne detritus – WhatsApp messages, texts, social media posts, commercials, bank transactions, lost analogue TV broadcasts, occasional prayers and the souls of those who have recently died in their sleep.

    Their dynamic is ‘veteran and rookie’. An older, experienced ‘Collector’, and an assistant working their first night on the job. The Collector explains this fantastical process to the assistant (while expositing for the audience), with jaded resignation – which is met with the assistant’s marvel and curiosity.

Mentoring Team

  • Annette Mees is an award-winning artist, immersive director and dramaturg known for her innovative, immersive work on the intersection of live performance and technology. She works with interdisciplinary teams to create artistic work that defies definitions, undertake interdisciplinary R&D and spark new thinking.  

    She is currently making projects with The Public theatre (NYC), National Arts Centre (Canada), NITE (Netherlands), Substrakt (UK), European Cultural Foundation (EU), Screen Industry Research & Training Centre (Canada), Southbank Centre (UK) and Agora Now.  

    She is the chair of FutureEverything and  a co-host of global conversation on The Future of Culture supported by Arup and Therme.

    Previously she was a Creative Fellow for WIRED and The Space, Guest-Artistic Director of the Danish Inspiration Lab. She started her career as an immersive theatre director and was co-Artistic Director of the internationally renowned immersive theatre company Coney. She was awarded the “Theatre Encouragement Award” by the Writers Guild of Great Britain for her collaborative approach to working with writers.

  • Chris is an actor and member of Mischief Theatre with whom he has appeared in Olivier award winning The Play That Goes Wrong, Peter Pan Goes Wrong, The Comedy About A Bank Robbery as well as The Goes Wrong Show for the BBC. He recently wrote and starred in Office Royale, a surreal comedy short film. He trained at London Academy of Music & Dramatic Art and runs courses for performers on clowning and comedy. Chris is also part of the hit D&D comedy podcast Hell or High Rollers.

    IG: @leaskchris

  • Jasmine is a writer and performer. Her debut play, Baghdaddy, premiered downstairs at the Royal Court Theatre in 2022 and was nominated for the Susan Smith Blackburn Prize 2024. She was commissioned by The Globe Theatre as part of Burnt At The Stake, a co-production with Hannah Khalil and Morgan Lloyd Malcolm. Jasmine has written several short plays and co-wrote the musical The Sisters which premiered at Latitude Festival. She has several scripted projects in development and was writer on attachment at the Royal Shakespeare Company.

  • Lawrence is the Creative Director and co-founder of No Ghost, an immersive story studio in London. He began his career in Visual Effects, working with leading studios Double Negative and Industrial Light and Magic on blockbuster franchises such as Star Wars, Marvel, and James Bond. Driven by a desire for more hands-on creative work and the rise of VR technology, Lawrence co-founded No Ghost in 2015. Since then, he has been a pioneer in the immersive space, exploring various XR mediums. Lawrence co-wrote the studio's first original project, Madrid Noir, which won an Emmy Award for Outstanding Interactive Media and was named VR Experience of the Year at the VR Awards. He also served as Gameplay Director and Narrative Designer for Wallace & Gromit in The Grand Getaway, a VR experience currently in contention for another Emmy. Lawrence is passionate about blending technology and storytelling to push the boundaries of narrative and experiential design. He is also an avid reader, writer, and eater.

  • Producer, writer, and cofounder of iNK Stories, the acclaimed Brooklyn-based development studio and publisher hailed by Fast Company as “an innovation agent in entertainment,” renowned for captivating audiences through unique, thought-provoking narratives. As designers and world-builders, iNK Stories crafts bold, cinematic experiences across video games, films, and immersive VR, engaging diverse audiences worldwide and pioneering storytelling in virtual spaces.

  • Daniel Efergan is the Executive Creative Director of Interactive & Innovation at Aardman Animations. What this actually means is he gets to spend lots of time doing fun things like making games, forming playful communities, and messing around in the murky bits between storytelling and interactivity. Previously he founded a number of companies doing stuff like, promoting the UK’s sexiest digital genius’, projecting on the side of buildings, connecting talented companies with talented freelancers, coding weird and wonderful contraptions, and selling dog food online (the dog food one didn’t last long). He’s interested in creative programming and the future of human/computer interaction and its effect on society. He likes philosophy, and if he wasn't so busy would love to work out the meaning of life.

LED BY CROSSOVER LABS

Immersive Fictions is led by Crossover Labs. We believe in the power of unconventional media to create transformational experiences for broad audiences. To achieve this, we nurture a diverse network of creators, thought-leaders and technologists of all ages, abilities, persuasions, cultures and gender expressions in Britain and beyond. 

Crossover Labs have over 15 years experience leading development labs at the intersection of film, art and technology. Our alumni have won and been nominated for a variety of awards including Emmy’s and BAFTA’s, and have gone on to occupy influential positions in arts and media internationally. Past participants have been invited to exhibit at major festivals and venues around the world and have subsequently attended programmes at Sundance New Frontier Lab, MIT Open Doc Lab, Venice Biennale College, ONX in New York, and marketplaces at Sunny Side of the Doc, New Images, IDFA Forum, Venice Market, Tribeca Producers Market and Geneva Digital Market.

The training will be led by Crossover’s Directors Mark and Tom:

  • Tom is an award-winning interactive producer as well as a curator and trainer specialising in immersive arts and storytelling. He is a director of Crossover Labs and Electric Dreams Festival of Immersive Storytelling

    Tom regularly curates programmes of digitally infused installations and performances for audiences around the world, including in the UK, Australia, Europe and India. His work has been shown at a variety of events and venues including most recently: SXSW, Ars Electronica, Latitude, Paris Design Week, Kaohsiung Film Festival, Geneva Film Festival, arebyte Gallery and Magnetic Fields Festival.

  • Mark is a director of Crossover Labs: pioneers in the production and exhibition of XR in the UK. He curates the Inter:Active exhibition at CPH:DOX, Denmark; Electric Dreams at Adelaide Fringe Festival; and public art at Silbersalz Science and Media Festival in Germany. He is the Head of Studies of the CPH:LAB, CPH:DOX’s talent development programme that supports visionaries to push the existing boundaries of factual storytelling, and runs Labs and workshops around the world designed to empower the creative community to express themselves through digital technologies. 

    Through Crossover Labs, he is responsible for training, funding, and markets with Immersive Arts, a new development programme for XR in the UK. He has produced 10 theatrically-released live cinema films and his award-winning immersive and interactive work has been exhibited at major arts institutions around the world, including The Barbican, arebyte, Royal Academy of Arts, V&A, MoMA, National Theatre, Latitude, and Internationaal Theatre Amsterdam.